feed

Data Sculpture, 2015

A 100-meter-long rope represents the personal, digital distance (feed) that you cover on your smartphone.
The rope unwinds synchronously with the digital track on the smartphone. What remains is a chaotic heap of rope, which represents the traffic of our daily smartphone use.

The work critically examines the Endless Scrolling architecture of modern websites and apps. On social media platforms like Instagram, Twitter or Facebook, we as users are continuously fed with personalized content. Unlike a book that is read page by page, the content is dynamically reloaded, so that we lose the reference to the actual scrolled section.